CREATIVITY

EXPERTISE

conscious

craziness

ABOUT

insane is not a brand. it is a way of doing things — with hospitality at the core.

the same rigor is applied to every project we put our name on: a restaurant, a sandwich, a wine list, a drop, a pop-up, a poster, a partnership. one philosophy, expressed in many forms. the lens is always the same: does this welcome someone? does it earn a return? does it make their day better? if the answer to any of the three is no, we don't make it.

hospitality is the lens

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limits as canvas

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craft, no apology

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good for people, good for the planet

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hospitality is the lens · limits as canvas · craft, no apology · good for people, good for the planet ·

Who We Are

  • make every project welcoming, worth coming back to, and worth someone's day. starting with a restaurant in madrid, q4 2026.

  • "insane" as a way of doing hospitality — not a restaurant brand. one umbrella, many projects, one standard.
    be the spark in your life.

  • 01 · have fun. music, energy, vibe. fun is the recipe, not the marketing.

    02 · be crazy, on purpose. the craziest move is usually the most rational. ship that one.

    03 · limits make us better. season, scrap, ferment, budget. zero waste, full taste.

    04 · good for people, good for the planet. honest hours, honest wages, honest sourcing.

    05 · Keep it real
    We cook great food as fast as we can, with a smile, everyday. Nothing else.

    06 · preserve & innovate
    we are passionate about design & architecture. Expect curated unique places, always. no boring copy paste here.

testimonials

we are in madrid, forgive our spanish, but i promise it’s only good things they say :)

  • Abraham es simplemente excepcional. Su cocina de mercado es maravillosa: combina sabores y técnicas con mucha personalidad y un resultado lleno de sabor. He probado muchos de sus menús y, en cada ocasión, ha conseguido volver a sorprenderme. Es un lugar al que apetece volver una y otra vez.

    Pablo Salvador

  • Me sorprendió mucho el menú! Creo que la propuesta de platos es muy diferente a lo que hay en Madrid, y me pareció un plan muy apetecible!

    marina velasco

  • Hemos estado dos veces y las dos han sido increíbles. Primera vez en el popup con los sándwiches riquísimos. La segunda al restaurante y todo ha sido muyyyyy bueno. Nos sorprendió todo, era todo innovative, deliciso, y se veia que la calidad de todo fue muy buena. Ab nos explico todo, fue muy atentivo, todo detallado. 👌🏻👌🏻

    erato